(Parabola is the set of all the points in the plane that are equidistant from a line and a point which does not lay on the line.)

 

WHAT THE WORK OF THE ATELIER PARABOLA INCLUDES:

  • BUSINESS STRATEGIE IN THE PUBLIC PASSENGER TRANSPORT
  • MARKET RESEARCH IN THE PUBLIC PASSENGER TRANSPORT
  • SEARCHING OF THE NEW MARKETS IN THE PUBLIC PASSENGER TRANSPORT
  • SEARCHING OF THE INVESTORS FOR THE PUBLIC PASSENGER TRANSPORT
  • RESTRUCTURING AND REVITALISING OF THE FIRMS, ACTIVE IN THE PUBLIC PASSENGER TRANSPORT AREA
  • PROJECTING TRANSPORT SYSTEMS OF THE PUBLIC PASSENGER TRANSPORT
  • DESIGNING VEHICLES FOR THE PUBLIC PASSENGER TRANSPORT
  • CREATING DESIGN MANUALS OF THE VEHICLES FOR THE PUBLIC PASSENGER TRANSPORT
  • CREATING GRAPHIC MANUALS OF THE FIRMS, ACTIVE IN THE PUBLIC PASSENGER TRANSPORT AREA AND GRAPHIC MANUALS OF THEIR PRODUCTS
 
 

  • BUSINESS STRATEGIE IN THE PUBLIC PASSENGER TRANSPORT

    • business development strategy, basic strategic options of the firm development based on the strategic audit,

    • suggesting a long-term strategy for pursuing and expansion including analyses and forecasts of the external political and the economic environment of the firm,

    • forecast on the legislative development in the area of the public passenger transport,

    • establishing the process management,

    • providing the necessary information concerning the continuing integration in the European Union market including the legislative and the possible funding and the tenders,

    • acquiring partners on the european competitive area and the creating space for the pursuing the firm interests in the european structures,

    • transforming the firm internal systems and the structures for the conditions of the business activity in a broader scope of the european internal market.

 

  • MARKET RESEARCH IN THE PUBLIC PASSENGER TRANSPORT

    • research of the potential demand and the analysis of the competitors,

    • general objective and the independent comparison with the competitors using the benchmarking method,

    • strengthening the firm market position via a marketing strategy.

 

  • SEARCHING OF THE NEW MARKETS IN THE PUBLIC PASSENGER TRANSPORT

    • assistance for the establishing of the business contacts on the new markets,

    • assistance for the searching of partners for a long-term cooperation on the market (strategic alliance).

 

  • SEARCHING OF THE INVESTORS FOR THE PUBLIC PASSENGER TRANSPORT

    • searching both an the optimal investor and the optimal investment form for the firm development.

 

  • RESTRUCTURING AND REVITALISING OF THE FIRMS, ACTIVE IN THE PUBLIC PASSENGER TRANSPORT AREA

    • analytical assessment of the current organisational status of the firm, its management levels and the distribution of competences,

    • suggesting a solution strategy and the corresponding organisational documents,

    • creating a firm restructuring project and the transforming the internal management system of the firm in the context of the market conditions,

    • suggesting the crisis and the proeffective management in the internal management system,

    • preparing a revitalising programme for the inefficient divisions, the insufficiently utilised assets, the production capacities and the workforce.

 

  • PROJECTING TRANSPORT SYSTEMS OF THE PUBLIC PASSENGER TRANSPORT

    • research and the forecasting on the transport streams,

    • suggesting of the transport modes,

    • suggesting of the transport system integration,

    • suggesting of the transport network (line routes and interchange points),

    • suggesting of the transport service points (stations and halts),

    • suggesting of the suitable vehicles (with their capacity and comfort),

    • suggesting of the information, reservation and sales services,

    • suggesting of the additional pre-trip, on-trip and post-trip services,

    • suggesting of the tariff system,

    • suggesting of the timetable.

 

  • DESIGNING VEHICLES FOR THE PUBLIC PASSENGER TRANSPORT

    • designing of the layout structure of the vehicle,

    • suggesting of the information system in the vehicle,

    • suggesting of the back office for the services provided on the vehicle,

    • suggesting the suitable vendors for the interior of the vehicle.

 

  • CREATING DESIGN MANUALS OF THE VEHICLES FOR THE PUBLIC PASSENGER TRANSPORT

    • suggesting of the philosophy of the design manual of the vehicles,

    • designing of the colour schemes for the vehicles,

    • suggesting of the advertisement surfaces and the areas on the vehicles.

 

  • CREATING GRAPHIC MANUALS OF THE FIRMS, ACTIVE IN THE PUBLIC PASSENGER TRANSPORT AREA AND GRAPHIC MANUALS OF THEIR PRODUCTS

    • suggesting of the philosophy of the graphic manual of the firm and its products,

    • designing of the basic attributes of the corporate identity (colours, logo),

    • designing of the associated elements of the corporate identity (letterhead, business cards, stamp, document folders, data media including the cover, advertisement surface, web site etc.).

 

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